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Focus on innovation - AplusA 2023

December 15, 2023
Deep Care team photo A+A trade fair 2023

In October, we hit the road and presented our company to an international audience of occupational health and safety experts at AplusA 2023 in Düsseldorf. We received lots of new ideas, valuable feedback and recognition for our work. In this blog post, we would like to thank everyone who was there once again for the good discussions and give those who were unfortunately unable to attend at least a small insight into new innovations in occupational safety.

"Innovation Made in Germany" - Healthy working at the desk with AI and sensor technology

At the BMWK joint stand for young innovative companies, we presented our digital Health coach Isa to an international audience of experts for the first time. We learnt how occupational health and safety issues are viewed and tackled in other countries, including those outside the EU. The discussions confirmed the trend for us that health and well-being are becoming increasingly important in companies worldwide - over and above the legal obligations. Companies are looking for completely new approaches, and so the many challenges posed by the changing world of work are driving change and creating space for new innovations in occupational health and safety and health promotion.

New Work - Innovations for occupational health and safety at a glance

Health protection through innovation: BAD & Deep Care present KICO

This year, we entered into a strategic and far-reaching partnership with a well-known occupational safety and health service provider. This meant that we had two stands to visit at A+A.

The Deep Care team enjoys fruit cocktails at the A+A 2023 occupational health and safety trade fair
Deep Care and BAD enjoy fruit cocktails at the BAD trade fair stand

By cooperating with BAD, we are pursuing a central goal that drives us at Deep Care - to make the world of work healthier in the long term. With BAD as a partner, we have come a significant step closer to this goal. As an established institution in occupational health and safety, BAD not only has extensive expertise and many years of experience, but also a well-established network. This is how innovative strength and expert status come together and create potential for real change in the world of work.

"Innovation is only innovation if it is adopted and used." - Peter Drucker

Thanks to BAD GmbH, we were able to gain a great deal of visibility and together sensitise many health managers to a more sustainable approach to health promotion through new technologies. Find out more about our BGF approach here. In this interview, Simon Fiechtner explains how AI-supported health coaching can be used to sustainably integrate healthy working into the everyday working lives of office workers.

Interview with Simon Fiechtner (Deep Care) during the AplusA innovation tour at the BAD stand

More about the digital health coach: Isa - Health promotion directly at the workplace (

About the collaboration between Deep Care and BAD: KICO - Your KI health coach (

Innovations and highlights at A+A 2023: Here you can find more "Expert Talk Interviews" from the trade fair

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