Posture analysis by the „ISA“ digital health coach
Funding for ISA
The Ludwigsburg-based start-up Deep Care convinces several investors at once and is now happy about a financing amount in the single-digit million range. S-Kap and ES-Kapital, two investment companies of the savings banks in Pforzheim and Esslingen, as well as Thomas Balgheim, Christian Terborg and two other investors, who do not wish to be named, joined the round. With the financial resources, the start-up aims to accelerate growth and expand its customer base.
Use of ISA within the framework of OHM
Anyone whose work usually involves sitting in front of a PC for hours on end is likely to be familiar with accompanying symptoms such as tension, headaches and back pain. Removing precisely these complaints from the everyday lives of many office workers is the goal of the Ludwigsburg-based start-up. Deep Care is a high-tech start-up in the healthcare industry that aims to revolutionize workplace health promotion through artificial intelligence. With their digital health coach „ISA“, they want to help employees get enough exercise, better ergonomics and more vitality while at work. The target groups are mainly companies, but also health insurance companies, which invest a lot in the health of employees. One reason for this is the high costs incurred by days lost due to illness. In addition, many companies use such health offers as part of employer branding to retain and attract employees.
Sitting – a social problem
However, the founders are pursuing more than just economic goals with their start-up. In fact, lack of exercise is a major social problem. According to the DKV Report 2021, an adult in Germany sits for an average of about 8 hours a day. The health consequences can be severe and are linked to common diseases such as high blood pressure and back pain. The latter are the most common single diagnosis for sick leave, according to the DAK Health Report 2018. „It is obvious that we move too little in everyday life and that an hour of exercise in the evening is not enough to compensate for the deficit accumulated during the day“ says Andrej Baraban (S-Kap) and is sure that „through ISA, direct positive effects on health and well-being are achieved both in the short and long term.“
How the digital coach works
Founder and CEO Dr. Milad Geravand explains how exactly the device makes this possible. „ISA has data protection-compliant sensor technology that recognizes the movement behavior of the user. Deep learning algorithms can evaluate this and create an individual stress profile in real time. Once a certain value is reached, ISA then provides information that leads to relief. Depending on the situation, this can be, for example, ergonomic posture corrections or balancing exercises“.
ISA’s health benefits and practicality have recently been confirmed. Through the nomination of one of its client companies, Deep Care received the quality seal „Top Brand Corporate Health 2022“, which is awarded by EUPD Research.
Christian Terborg (Terian Capital) sees great potential for users* and justifies his involvement as follows: „Deep Care is guided by a clear vision. With ISA, Deep Care has launched an easy-to-use device that helps improve people’s health and effectively prevents musculoskeletal disorders. Deep Care’s experienced team will deliver on this promise.“