The introduction of the digital health coach “ISA” enabled ebm-papst to achieve a high level of BGF coverage.
About ebm-papst
The ebm-papst Group is regarded as the world market and technology leader in the field of air technology and drive engineering. The company headquarters in Mulfingen is the largest location of the corporate group with around 3,900 employees in (production and administration).
As part of its company health management (BGM), the company is very committed to the health and well-being of its employees. The company offers its employees targeted offers and regular prevention and health campaigns are carried out.
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Industry: Elektrogeräte
Mitarbeitende: Worldwide around 15,000 Germany-wide around 3,900
Start with Deep Care: 01.01.2023
The challenge:
ebm-papst was looking for an original health promotion measure (BGF) for its office employees, which could activate the previously “silent” employees for a health offer and motivate them to adopt health-conscious behaviour.
Challenge participation rate:
Like many companies with an established health management system, ebm-papst offers a broad portfolio of health-promoting measures to meet the individual needs of its employees. Despite this diverse and finely differentiated offer, there were a large number of employees in the company who never or only rarely took advantage of them. A common problem in health promotion is that usually only health-conscious employees feel addressed by it. The difficulty lies in finding effective offers that also appeal to those who otherwise stay away from health offers..
From the initial meeting to the rollout:
The initial contact
During an initial meeting, it became clear that Deep Care was a promising partner in this scenario to jointly address this challenge. The idea of a digital health assistant that accompanies employees in their everyday lives and thus directly addresses the behavioural aspects of the development of desk-related health risks convinced the ebm-papst occupational health management team right away.
Alignment of the model according to individual needs
Finding a suitable utilisation concept, on the other hand, was an iterative process. Initially, the costs of a permanent purchase of many devices and the associated logistical effort for the BGM were identified as problematic. The valuable feedback was finally incorporated into a new usage concept called “ISA on Demand”, in which employees can register independently and flexibly for several weeks of ISA support via an online portal. ebm-papst thus offers employees “help for self-help” by allowing them to use ISA for an initial period of six weeks to reflect on their own behaviour and develop healthy habits..
The usage model
The BGM defines an annual maximum usage quota, and Deep Care then takes care of the entire processing of the ISA bookings. The combination of a low-threshold and original health offer for employees on the one hand and a risk-free health promotion measure with low effort and a pay-per-use system on the other hand led to the fact that an originally planned pilot project could be skipped..
Goal achievement
The initial contingent was fully booked just two weeks after the start of the project, making it a complete success. By adjusting the usage quota, ebm-papst can now vary the range as desired.