EUPD Research analyses the provider market and awards the quality seal to Germany’s best service providers in extended occupational health management

Ludwigsburg, 16.02.2022. For several years now, employers have been urged to prioritise the health and well-being of their employees in order to maintain the long-term competitiveness and sustainability of their company. In the past year, which was again influenced by the Corona pandemic and posed a multitude of challenges for many employers in all sectors, health protection issues are of particular importance. Regardless of the size of the company – in the executive boards of corporations as well as in medium-sized companies – there is a consensus that corporate health management is needed, especially in times of crisis, to ensure the success of one’s own organisation.

However, the professional establishment or further development of corporate health management is not easy and raises many questions for both experienced and newcomers to corporate health management. Many health service providers have already recognised this need and flooded the market with the unfiltered promise of accompanying companies on their way. The consequences of this oversupply, however, are always time-consuming research and quality analyses on the part of the company health managers and other responsible functionaries in BGM in order to find the right service provider for the implementation of the strategies and upcoming measures.

„The health market is constantly and rapidly developing, and new providers and services are constantly emerging. This creativity is of course welcome!“, says Katja Kleebank, Head of Top Brand at EUPD Research. „However, overview and quality assurance are easily neglected in the process. The Top Brand Corporate Health certification sheds light on this and helps companies to find reliable service providers and thus guarantee binding standards.“

The award, which is presented by EUPD Research, is based on the one hand on practice-oriented nominations of the responsible BGM experts from Germany’s best employers with their own corporate health management, who were able to prove their expertise in dealing with providers in BGF and BGM within the framework of the Corporate Health Award. On the other hand, the nominations are supplemented by the Top Brand Expert Advisory Board, which is made up of Germany’s leading experts from science, health insurance companies, the healthcare sector and associations. All health service providers were evaluated in the following five model dimensions: „quality of service“, „quality of employees“, „cost structure“, „reliability“ and „likelihood of recommendation“. Through a subsequent audit by BDO Wirtschaftsprüfungsgesellschaft AG under the direction of Prof. Dr. Volker Nürnberg, the nominated health service providers were able to have their status as a top brand verified.

Company representatives can now be sure that they are dealing with a high-quality provider that has been explicitly recommended by practitioners. „We are proud of the transparency we are able to create with our quality standard,“ explains Steffen Klink, Director Corporate Health Department at EUPD Research. „The nomination by demonstrably successful companies and health experts fulfils the important claim of mapping and evaluating the market in a practical way.“

Deep Care was also able to stand out from thousands of service providers and is awarded the quality mark Top Brand Corporate Health 2022. Steffen Klink congratulates: „We are pleased to be able to award the service provider Deep Care with its digital health coach. The „Intelligent Sitting Behaviour Assistant“ offers innovative and low-threshold support for a healthy daily routine and represents a showcase project for the implementation of artificial intelligence in health management. The Top Brand Corporate Health award therefore provides a great opportunity to highlight the future importance of technology in health promotion.“

Top Brand 2022
Logo Deep Care

Deep Care is an award-winning „high-tech startup“ in the health industry, combining the possibilities of artificial intelligence with health applications in the workplace. The founding team of the startup, founded in 2020, has always pursued a vision of „valuing life by proving health“. Unlike most BGM solutions, Deep Care starts at the onset of health risks in the workplace. Founder and CEO Dr. Milad Geravand explains: „It is important to us that everyone has the opportunity not only to compensate for unhealthy behaviour at work, but also to avoid it as far as possible. To this end, we have developed a digital health coach that gives employees low-threshold access to more exercise, better ergonomics and optimised drinking habits – while at work and without distractions.“

All users have to do is plug in the device, which is about the size of a smartphone, and they will receive individual and behaviour-related health information on its display. The digital coach (ISA) works with data protection-compliant sensors and intelligent algorithms. „We receive feedback almost daily from users who report that they no longer have any complaints such as headaches or back pain, or that their vitality and motivation have increased. Such comments naturally encourage us in what we are doing. Companies also seem to be enthusiastic about the approach, including Andreas Pesch, BGM Coordination Robert Bosch GmbH: „Uncomplicated and effective. A prime example of sensible digitalisation“.